Lancaster Marketing Agency Scales Successfully with Strategic HR Partnership
Client Snapshot
A Thriving Marketing Agency in Lancaster
Since November 2020, a rapidly growing marketing agency in the Greater Lancaster area has partnered with MEA to build and manage a high-performing HR function. With a strong commitment to an employee-focused culture, the agency’s leadership sought expert HR support to allow them to focus on scaling the business effectively. At the start of the engagement, the agency employed 16 full-time staff and 15 contractors. Over the next four years, they doubled their workforce and achieved critical growth milestones.
The Challenge
Scaling Pains & HR Gaps
As the agency expanded, several challenges emerged:
Rapid Growth
A larger team required a more robust HR infrastructure and streamlined processes.
Space Constraints
The company outgrew its office space, prompting the purchase and renovation of a larger multi-use facility.
Need for Professional HR Support
The agency needed a structured HR function to sustain its growth trajectory.
The Solution
MEA’s Comprehensive HR Strategy
MEA stepped in as a strategic HR partner, implementing essential solutions to drive efficiency and scalability:
HR Infrastructure Development
Standardized HR policies, procedures, and systems were established to support the expanding team.
Recruitment & Retention Excellence
MEA crafted tailored hiring strategies to attract and retain top talent in a competitive market.
Enhanced Employee Benefits
Partnering with the firm’s existing benefits broker, MEA expanded and optimized employee benefit offerings, ensuring long-term employee satisfaction and alignment with company values and culture.
Payroll & Human Capital Management Technology (HCMT)
MEA migrated the firm from a base payroll platform to an advanced HCMT platform, enhancing operational efficiency and allowing for greater employee self-service.
Employee Relations & Performance Management
MEA proactively addresses employee relations and performance challenges, fostering a positive and productive workplace.
Seamless Transition Management
MEA supported the agency’s move to a new multi-use facility, aligning policies and workspace planning to meet evolving business needs.
The Results
A Business Poised for Long-Term Growth
MEA’s strategic HR guidance delivered tangible, game-changing results:
Workforce Expansion
The agency successfully doubled its team while maintaining a collaborative, high-performance culture.
Optimized Operations
Professionalized HR practices allowed leadership to focus on strategic growth initiatives.
Upgraded Facility
The transition to a larger, custom-designed workspace positioned the agency for continued expansion.
The Impact
A Blueprint for Scalable Success
MEA’s expert HR partnership empowered this marketing agency to manage rapid growth without sacrificing culture or operational efficiency. By refining HR functions, enhancing recruitment efforts, and streamlining employee management, MEA positioned the agency for sustained success in the competitive marketing landscape.
Looking to Scale Your Business with a Proven HR Strategy?
Let MEA handle your HR needs so you can focus on what matters—growing your business. Contact us today to learn how we can support your success!
